By default, Price Genius is enabled on 90% of the traffic. However, you can adjust this setting if needed.

The traffic split is controlled at the Domain level, individually for each Domain. You can modify it in Inventory > Domains > Price Genius: Traffic Affected [%].

Select which ad units shall be handled by Price Genius using toggles on / off.

To do that go to Inventory > Ad Units > Price Genius on / off toggle

Good practice: To enable Price Genius on all Ad Units with a single click, click the three dots next to the Module name and select ‘Activate on all Ad Units’.

To achieve best results we recommend adjusting Google Ad Manager’s Global settings:

• Disabling “Optimized pricing” on account level since it may interfere with our Exploration process

Read more: Disabling Optimized pricing on account level
• If you are using Protected Audience API: enabling “Apply advertiser and buyer protections and pricing rules in the on-device auction”.

To do that:

• Log into Google Ad Manager, and go to Admin > Global settings > Network Settings
• In the section Ad serving settings toggle <off> Optimized pricing

• In the section Ad preference settings (only if you use Protected Audience API) toggle <on> “Apply advertiser and buyer protections and pricing rules in the on-device auction”