Get started with Price Genius
Last edited: 2024/03/27
1. Set the share of the traffic for Price Genius
By default, Price Genius is enabled on 90% of the traffic. However, you can adjust this setting if needed.
The traffic split is controlled at the Domain level, individually for each Domain. You can modify it in Inventory > Domains > Price Genius: Traffic Affected [%].
2. Select ad units for Price Genius
Select which ad units shall be handled by Price Genius using toggles on / off.
To do that go to Inventory > Ad Units > Price Genius on / off toggle
3. Disable Optimized Google Optimized pricing on the account level
To achieve best results we recommend disabling “Optimized pricing” on account level since it may interfere with our Exploration process.
4. Wait for Yieldbird to set up Price Genius for you
Using Price Genius module requires Yieldbird to perform the setup that takes ~2 weeks. It includes doing changes in Google Ad Manager and gathering some data before the system can start. All of the below listed points are delivered by Yieldbird and do not require taking any actions on Publisher side:
- Verifying if your Inventory meets the technical requirements:
- Minimum 80 free Unified Pricing Rules
- Ad units where Price Genius is working must have at least 50k ad requests reaching Open Market daily*
- No mediations / multiple ad server setup.
- Viewability above 30%
- Not requiring to keep minimum floor at a certain level
- No irregular & unpredictable traffic peaks (e.g. due to buying traffic)
Preparing your GAM 
Creating Unified Pricing Rules 
Launching Price Genius
Setup / ad manager:
Business requirements:
____
*ad requests reaching Open Market = Total code served count + unfilled impressions - Direct Impressions (Sponsorship, Standard and Preferred Deals)
Congrats! We are now starting Price Genius’ pricing optimization!
Price Genius is also available native for mobile applications for Android (Java, Kotlin) or iOS. Learn more about the inapp implementation.