Passes on information about DIV ID of the ad unit to allow reporting per DIV ID in Google Ad Manager. Added to all ad requests generated on the page that contains Yieldbird Tag (also ad units that are not defined in Yieldbird Platform).

Equal to div id defined on the page (not in the Platform).

Passes the name of the Domain as defined in the Yieldbird Platform. Added to all ad requests generated on the page that contains Yieldbird Tag (also ad units that are not defined in Yieldbird Platform).

Equal to the name of the Domain in the Yieldbird Platform;

Marks all traffic from pages that contain Yieldbird Tag. Added to all ad requests generated on the page that contains Yieldbird Tag (also ad units that are not defined in Yieldbird Platform). It is created as custom dimension. Learn more in GAM documentation.

1: ad request comes from page with Yieldbird Tag added

Used to identify the configuration version when A/B testing is running on a domain.

1, 2, 3, …, 100

Indicates if Prebid Stack was enabled on a given ad request.

1: if Prebid Stack was enabled on a given ad request

Indicates which Bidder won Prebid Auction on a given ad request.

Equal to Bidder Code (Bidder Alias) name.

Indicates the Media Type that won in Prebid Auction.

Indicates the value of a line item triggered by Prebid Stack. Applies only to implementations that don’t use Header Bidding Trafficking.

Equal to line item value.

Indicates if the Prebid auction was won by a client-side or server-to-server bid.

client: if the winning bid was from client-side s2s: if the winning bid was from server-to-server

Indicates if Prebid Stack was enabled on an ad request and specifies the auction mode used.

CS: Ad request with Prebid Stack working in Client Side mode only S2S: Ad request with Prebid Stack working in Server2Server mode only Hybrid: Ad request with Prebid Stack working in both Client Side and Server2Server modes

Marks ad requests generated by Refresher.

true when ad request comes from Refresher.

Used to divide traffic for Price Genius purposes.

a: Ad requests used for data gathering (Exploration) b: Price set by Price Genius c: Benchmark (price set by the Publisher) d: Price Genius automatically turned off (price set by the Publisher) e: Price Genius disabled in Yieldbird Platform

Indicates which Viewability Tools’ features were used on a given ad request.

-1: Benchmark (Viewability Tools was disabled) [0,1]:x:x:x:x:x: Lazy Loading was used (1) or not (0) x:[0,1]:x:x:x:x: Scroll Slowing was used (1) or not (0) x:x:[0,1]:x:x:x: Ad Holding was used (1) or not (0)