Enabling communication between Price Genius and the Prebid Price Floors module. Floor prices set in GAM by Price Genius will be automatically replicated in Prebid. This feature requires Prebid Stack to be enabled.

Send Floors to Prebid Floor Price module

Adding support for Kobler Bidder Adapter.

Bidders (SSPs) adapters

Limiting the values of yb_divid to 40 characters to match GAM’s limit on max key value length.

Key values list

Updating Yieldbird Lazy Loading to apply only to Ad Units defined in the Yieldbird Platform. Previously, it was applied by default to all Ad Units not defined in the Platform.

Lazy Loading

Adding the possibility to specify Lazy Loading parameters (Margin) for each Ad Unit independently (available only for Yieldbird Lazy Loading)

Adding support for EasyBid, AdMatic and RTB Stack Bidder Adapters.

Bidders (SSPs) adapters

Made several improvements and minor bug fixes in the process of creating GAM delivery items for Prebid Stack.

Set up Prebid Delivery items in your GAM

Expanded the existing 'Pages' functionality into Layouts. Layouts allow you to control which Ad Units receive ad requests based on defined triggers, such as URLs (previously available) or Custom Variables (newly added)

Layouts

Introducing optimizations to the JavaScript served by the Yieldbird Tag, reducing the file size by approximately 20%. This results in a notable improvement in ad loading speed.

Adding support for: Pixfuture, Impactify, E-planning, Sparteo and AdmixerADX Bidder Adapters.

Bidders (SSPs) adapters

Simplified History tab, will be updated with proper UI in the next releases.

History tab

Improving the behavior of Scroll Slowing on both Mobile and Desktop.

Scroll Slowing

UI corrections for the management of Viewability Tools features on Ad Unit level

If your are using Prebid Stack, the Prebid auction will be initiated slightly before the specified Refresh interval (based on the timeout settings). This ensures that the ad request is sent to GAM exactly at the defined interval, not a second later.

Refresher basic settings

Redesigning the rebuilder - the process that generates .js files hosted by Yieldbird Tag, to vastly improve the speed of the process.

Implementing the Feature Portal as a built-in feature of the Yieldbird Platform instead of an external link. You no longer need to provide credentials to submit new ideas or vote on existing ones.

We are adding full support for Instream video ads in Prebid Stack including automated Prebid Line Items and Creatives creation.

Media Types

Adding ability to set if refresh shall occur based on Line item priority or keywords in Line item name.

Refresher: targeting campaigns or Advertisers

Updating Prebid.js to version 9.32

https://github.com/prebid/Prebid.js/releases/tag/9.32.0

Introducing interactive guides to assist new users with onboarding, support navigation of newly added complex features, and provide helpful tips for using the Platform efficiently.

Adding support to Equativ, Mediafuse and Minutemedia Bidder Adapters

Updating Prebid.js to version 9.28

https://github.com/prebid/Prebid.js/releases/tag/9.27.0

Adding support for Freewheel Bidder adapter.

Adding possibility to set various Prebid Module parameters for particular Domains.

Read more about: - User ID modules - Vendor Specific (RTD) modules - Analytics adapters

Adding new dashboard that shows general performance of the inventory.

General performance dashboard

Automating the calculation of failsafe timeout based on how you set prebid auction and consent management module timeouts. At the same time, removing all manual control over failsafe timeout from the application interface. This release affects only New Yieldbird Platform.

How does Yieldbird Platform handle Failsafe Timeouts?

Adding the logic to allow updating all Alerts and statuses in the UI without the need to refresh the page.

Adding an updated, extended version of A/B testing. It allows A/B testing parameters of all Yieldbird Modules with much improved overall UX.

A/B testing

Updating the module responsible for creating Prebid delivery items (Advertiser, Orders, Line Items, and Creatives): • Separating processes for Banner/Outstream, Instream, and Native. • Enabling modification of existing implementations without needing to start from scratch.

Adding the extended support for Prebid PAAPI module, with more granular configuration

General Prebid modules

Adding the ability to control Ad holding parameters at the Domain level.

Ad Holding

Adding possiblity to set prebid.js allowActivities on Workspace and Domain levels.

Prebid advanced configuration

Updating Prebid.js to the version 9.48