Targeting campaigns or advertisers in Refreshed ad requests
Path in Platform: Inventory > Domains > (Edit) > Refresher > Targeting campaigns or advertisers
Last edited: 2024/10/07
You can configure refreshing to occur only when the ad impression comes from (include) or doesn't come from (exclude) specific Advertisers, Orders, or Line Items.
How does it work?
- First, choose the type of targeting you wish to use: either exclusion or inclusion.
- Include means the ad request will be refreshed only if the impression comes from the specified Advertisers, Orders, or Line Items.
- Exclude means the ad request can be refreshed only if the impression doesn't come from the specified Advertisers, Orders, or Line Items.
- Specify what you want to include / exclude in refreshed ad requests:
- Advertiser IDs (as it appears in their GAM)
- Order IDs
- Line item IDs
- All IDs must be entered exactly as they appear in your GAM account. We cannot validate the correctness of the IDs you input.
- You can add new Advertisers, Orders, or Line Items to exclusion/inclusion rules at any time. However, switching between targeting types (e.g., from exclusion to inclusion) resets the rules, requiring you to reconfigure from scratch.
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