Refresher basic settings
Path in Platform: Inventory > Domains > (Edit) > Refresher > Basic Settings
Last edited: 2024/02/05
Set general criteria for refreshing that will apply to this domain.
Refresh interval
Refresh interval is the time after which the ad is reloaded expressed in milliseconds. We strat to count it the moment the ad impression meets Ad Threshold criteria (see below for more details).
The actual time can be longer if you are using 
User activity monitoring / Monitoring user scroll as it pauses the Refresh interval timer when the user is inactive.
User activity monitoring / Monitoring user scroll feature, as it provides evidence that the user is active on the website. 
Count only when the user is active / Monitoring user scroll
You can set the refresh interval timer to start counting only after user activity is detected on a page. This means the timer for the next refresh will be triggered after the user:
- On Desktop: moves the mouse or scrolls the page
- On Mobile: touches the screen
What is the advantage of this feature?
Enabling it will positively affect viewability, as it increases the chance of showing the refreshed impression only when the user is still actively browsing the page.
If this feature is off, the refreshed ad may render without being counted as viewable. However, further refreshes won't occur as long as the ad threshold criteria are met.
Ad threshold
Ad threshold is the area of the ad that has to be in view in order for the Refresher to start counting Refresh interval. It is defined percentage of ad that is in the user’s viewport.
The general rule of thumb is: the higher viewability the lower the ad threshold setting.