Send Floors to Prebid Floor Price module

Last edited: 2025/04/01

This functionality has two key aspects:

• It automatically retrieves floor prices set by Price Genius in GAM.
• It applies these prices in Prebid using the Prebid Price Floors module.

As a result, Bidders in Prebid receive a priori information about the floor price for a given ad request and can adjust their bidding behavior accordingly.

Note: Enabling this feature requires Prebid Stack. If Prebid Stack is not enabled on a given Domain, this functionality will not work. When enabled, the Price Floors Prebid module is automatically added to that Domain.

Read more about Prebid’s Price Floors Module: Prebid documentation

Good practice: we recommend keeping this option enabled, as it typically:

• Improves your inventory’s price elasticity and makes it possible to generate higher uplifts.
• Reduces unnecessary bid responses (Bidders often skip bidding if their bid would fall below the floor), leading to better page performance.

On this page:

• Send Floors to Prebid Floor Price module