Select inventory for Unfilled Recovery

Last edited: 2024/03/18

Choosing the optimal ad units for Unfilled Recovery is crucial for your monetization success.

Rules for selecting inventory:

• Look for ad units with low fill rate,
• Select ad units with AdX “standard” sizes - if you have custom sized ad units that you mostly use for Direct Campaigns, Unfilled Recovery will not be able to create any significant uplift there.

In order for Unfilled Recovery to work as efficiently as possible, all unpaid impressions should be transferred to it. This includes all house campaigns but also priority 12 with rate 0. We can setup a passback to show the house ads if needed.

Learn more about Set a passback

On this page:

• Select inventory for Unfilled Recovery