How does Refresher work?

Last updated: 2025/03/20

1. First, you set the refreshing criteria for the Refresher tool, such as:
1. Refresher basic settings
2. Targeting campaigns or advertisers.

Refresher acts based on these criteria.

2. Refresher’s script monitors the ad units regarding total ad showing time, viewability level, and what is currently being displayed.

3. When a particular ad unit meets the criteria for refreshing it, a new programmatic auction is launched.

The demand used could be Prebid (if you use Prebid Stack product), your SSPs, or Ad Exchange.

Note: Refresher does not refresh Unfilled Impressions. If an Unfilled Impression is detected, Refresher is automatically disabled.