Get started with Viewability Tools
Last edited: 2024/12/02
1. Set the share of the traffic for Viewability Tools
By default, Viewability Tools is enabled on 90% of the traffic. However, you can adjust this setting if needed.
The traffic split is controlled at the Domain level, individually for each Domain. You can modify it in Inventory > Domains > (edit) >Viewability Tools: Traffic Affected [%].
2. Select Ad Units for Viewability Tools
Select which ad units shall be handled by Viewability Tools
To do that go to Inventory > Ad Units > Toggle Viewability Tools <on> on the ad units where you want to enable it.
3. Configure the features of Viewability Tools for the Ad Units.
Select how particular features should work on each Ad Unit:
- On: Enabled for 100% of the traffic handled by Viewability Tools.
- Off: Disabled for 100% of the traffic handled by Viewability Tools.
- Auto: The share of traffic where the feature is enabled is automatically determined by the algorithm.
The defaults for particular features are:
- Ad holding: <off>
- Scroll slowing: <auto>
- Lazy loading: <auto>
To do that go to Inventory > Ad units > (edit) > Viewability Tools: Basic settings
Good practice: If you need to edit a lot of ad units at once it is recommended to use Bulk Management