How to create or modify a Benchmark pricing rule?

Last edited: 2024/05/06

You can benchmark Price Genius to any pricing strategy you may want, however please make sure to handle benchmark pricing rules according to the instruction below:

1. Login to your GAM and go to Inventory > Pricing rules
2. Find the pricing rule that you want to modify or click on New unified pricing rule
3. Set or modify pricing rule’s targeting criteria and


Google Ad Manager documentation on Unified Pricing Rules: link

4. Set the pricing rule custom targeting to: yb_ab (yb_ab) is none of a1, a2, a3, a4, a5, a6, a7, a8, a9, b

Attention: without this custom targeting the pricing rule will interfere with Price Genius and will result in Price Genius working improperly.

Before you create or modify pricing rules, make sure you disabled Optimised Pricing on account level: Disabling Optimized pricing on account level