How does Viewability Tools work?

How does Viewability Tools work?

Last edited: 2024/12/14

1. First, you choose which viewability-boosting features you want to enable at the Domain level:
1. Lazy Loading (deterring sending ad requests to ad units).
2. Scroll Slowing (gently & gradually decreasing scroll speed when an ad is in view but not counted as viewable yet).
3. Ad holding “Sticking” the ad unit to the top of the screen briefly when the user scrolls down the page.

Optionally, you can customize their parameters - how exactly they work.
2. Then, for each Ad Unit, you decide if particular features are:
1. Always on
2. Always off.
3. Automatically controlled by AI.
3. If you opted for AI control, then the features are triggered:
1. To reach viewability as close to the desired target level as possible.
2. By not using Lazy Loading if possible (its side effect is limiting the total number of ad requests).
3. AI’s predictions (how frequently to trigger particular features) are done for each unit independently and are updated every day.