How does Unfilled Recovery work?
Last edited: 2023/11/03
- The ad request is sent by your ad slot, but it ends up being unfilled by your demand.
- Unfilled Recovery ad unit is rendered. Unfilled Recovery operates on a Google Publisher Tag event basis and checks the ad server response.
- This step is triggered by the Google Publisher Tag event slotRenderEnded.
- Size mapping is inherited from the “original” ad unit. Hence, there is no shift in layout.
- The auction is started, using Yieldbird’s demand sources. These can include Google Ad Exchange, Open Bidding, Prebid (only if Prebid Stack is being used), and direct campaigns.
- The new ad is rendered, resulting in impression and revenue.
If our ad unit is not filled, the ad request is passbacked to you to show, e.g. house campaigns.