Consent management

Last edited: 2025/06/10

Important: This resource should not be construed as legal advice and Yieldbird makes no guarantees about compliance with any law or regulation. Please note that because every company and its collection, use, and storage of personal data is different, you should seek independent legal advice relating to obligations under European and/or US regulations, including the GDPR, the Privacy Directive and CCPA. Only a lawyer can provide you with legal advice specifically tailored to your situation. Nothing in this guide is intended to provide you with, or should be used as a substitute for, legal advice tailored to your business.

Consent management triggers Prebid Modules responsible for passing on user’s consent information from your CMP to Bidder adapters in Prebid to consume and process. Yieldbird Platform supports all consent frameworks:

• GDPR / TCF
• CCPA
• GPP

Please refer to Prebid documentation for the most up to date information about these modules:

• TCF Consent Management Module
• US Privacy Consent Management Module
• GPP Consent Management Module

Configuring Consent Management

You can set up Consent management at the workspace level (meaning the setting will be applied to all Domains). If needed, you can then customize it for specific Domains.

Example:

Imagine you manage 10 Domains: 1 Domain has over 99% traffic from the USA, while 9 Domains have over 99% traffic from the European Union. You can set TCF = <on> at the Workspace level and then customize it for the "US" Domain to US privacy = <on> TCF = <on> or <off>.

Setting default Consent Management settings

Default Prebid Consent Management settings apply to all inventory in your Workspace unless you select value specific for particular Domain. To manage it:

1. Go to Global Setup > Prebid > Defaults: Consent Management.
2. Toggle on the Consent Management modules that you want to apply to all Domains by default.
3. Once you toggle on the particular module, you will be able to customize some of its parameters. For these parameters that are not listed, Module’s default parameters are used.


What if a config parameter that you need is not available?

In such case, please either reach out to your Customer Success Manager, or post a feature request directly in the Feature Portal.

Customizing the setup on particular Domain

1. Go to Inventory > Domains > edit > Prebid Stack: Consent Management.
2. Toggle <on> Customize Consent Management on this Domain.
3. Toggle on the Consent Management modules that you want to apply to this Domain.
4. Once you toggle on the particular module, you will be able to customize some of its parameters. For these parameters that are not listed, Module’s default parameters are used.


What if a config parameter that you need is not available?

In such case, please either reach out to your Customer Success Manager, or post a feature request directly in the Feature Portal.

5. For your convenience the Related settings box shows the default Consent Management setup on your workspace.

Learn more about how Consent Management timeout corresponds to Prebid Auction timeout in the article about Prebid Timeouts.

On this page:

• Consent management
• Configuring Consent Management
• Setting default Consent Management settings
• Customizing the setup on particular Domain