Bid CPM adjustment
Last edited: 2024/03/20
To ensure fair competition between Bidders, you can use Bid CPM Adjustment. This feature adjusts the gross bid value based on the SSP's margin, ensuring bids compete on their net value.
For example, if your contract includes a 10% charge, you can adjust your bid accordingly. If another Bidder has a 5% charge but places the same bid amount, their bid will win the auction since it is adjusted by a lower percentage.
Setting bid CPM adjustments
Bid adjustments are set per Bidder account. To modify them, go to: Global Setup > Prebid > Bidders > Edit > General: Bid CPM Adjustment.
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