How do you calculate Price Genius’ uplift?
Last edited date: @07/11/2023
The uplift of Price Genius is determined through A/B testing. We compare the rCPM of the traffic managed with Price Genius' pricing rules (identified by key values yb_ab = a or b) with the rCPM of the traffic managed by the Publisher's pricing rules.
In these calculations, we consider all 12th Priority demand sources (since these are treated by GAM’s Unified Pricing Rules which are handled by Price Genius), unless there are customizations in the Publisher's setup, such as e.g. putting Direct campaigns in Price priority.
See also:
How to calculate Price Genius uplifts with data taken directly from GAM?
